Since the late 90s, SMS marketing has been one of the most popular methods of sending business offers/updates to consumers. As a result, this popularity led to the abundance of text message marketing services available today.
Text message marketing services offer significant benefits to companies and even individuals who handle the work involved. Currently, there are many sound reasons why one might pay for an SMS marketing tool, with the best ones discussed below:
4 Reasons To Get A Text Message Marketing Service
1. It makes SMS marketing highly manageable
Sending texts to a few people or regular shoppers is quite an easy task. However, when it comes to managing hundreds or thousands of contacts, the chances of errors and data duplication are inevitable with manual work.
In contrast, one can build a large database of subscribers and even create lists of contacts with an SMS marketing service. It’s also possible to access, search for, and send messages to a multitude of contacts since a typical SMS tool can index everything and remember stored data.
Aside from that, a text message marketing service can automate repetitive and tedious tasks. Sending the same message, including signature, ensuring follow-ups, and following a sending schedule are some things that an SMS tool can do perfectly.
2. Learn what works and what doesn’t
A text message marketing service can help a company learn what SMS campaigns work and what don’t. It could be a problem with the message, timing, or something else—a good SMS marketing service helps identify the cause of the problem.
In an SMS tool dashboard or reports page, users can see what keywords have the most and least subscribers. Such keywords represent messages which help in learning what consumers like or expect to read. It might be the writing tone, choice of words, references, type of offer, or the product/service covered by an offer. Aside from that, many text message marketing services log the SMS sending time, so a company can also know if the problem is with timing.
3. Integrate with other tools
Leading text message marketing services allow integrations with other services and apps. CRMs, ad-tech providers, and spreadsheet software are examples of tools that could benefit from SMS marketing results. Typically, an SMS marketing service yields data frequently, so it’s not ideal to manually transfer files or information from and to other services. Aside from the reason that it’s prone to errors and time-consuming, it won’t permit real-time analysis, which is vital for the current fast-paced market.
4. Make collaboration possible
Indeed, it’s possible to practice simple SMS marketing using a cellular phone or general desktop software for sending texts. However, there would be no room for collaboration, which is an important factor in marketing.
Thankfully, with a text message marketing service, multiple users can access a phone number and its data. Anyone in the team or those who are permitted can compose texts, create and use templates, set sending schedules, add new contacts or keywords, and do more things. Additionally, instead of squinting and being limited to a small-sized screen (a phone), marketers can do the work freely in the comfort of the desktop.
Get A Text Message Marketing Service Today
Text message marketing services offer significant benefits and are actually necessary to succeed in SMS marketing today. If you already have specific software in mind, the next step would be to sign up for it. However, if you don’t know where to start or want to switch to a trusted, feature-rich, and reliable SMS marketing service, then Textedly is the best option. Textedly is ranked as a top text message marketing platform among countless alternatives, and it offers everything an SMS marketer would need. Visit textedly.com and try it for free now!